Millions of people are embracing TikTok, tapping into this hot social media app. However, even with the large population of users on TikTok, it can be challenging to get views on TikTok videos. If you struggle with this, things like, “How to get more views on TikTok?” could be on your mind.
When it comes to getting more views on TikTok, you need to remember two things. It will not happen overnight, and it isn’t one-size-fits-all.
Buckle up because we have outlined some strategies that will get you the type of views you need on TikTok.
What Does Tiktok Consider “A View”?
Fortunately for users, TikTok views are operationally counted when someone watches at least a second of a video. So, whether or not they watch the rest of the video, scroll, or close the app, it is counted as a view.
However, the story is a bit different for TikTok users who want to get paid through the creator fund.
For creators on TikTok who monetize their videos with the creator fund, a view is only counted when a user watches their video for at least 5 seconds. TikTok calls this kind of view Qualified Views.
If the same user watches your video multiple times, TikTok considers each video play as a view.
While all of this is great, they don’t apply to watching your videos with your account, as watching your videos on TikTok will not increase your view counts.
Now that you know what TikTok counts as views, let’s jump to lesson #1 of this quick guide…
How To Get More Views On Tiktok
Many creators on TikTok have great content ideas, but their videos often get lost in a sea of others because they don’t stand out.
So, how do you get your content to stand out on TikTok, and how do you essentially get more views on TikTok?
Don’t fret…
Here are seven actionable strategies that will help you do your I’s and cross your T’s on TikTok:
Post frequently
TikTok rewards accounts that are active—the algorithm prioritizes videos and content from these accounts.
What does this mean for you?
Sharing videos multiple times a week will get TikTok’s algorithm to notice your account and show your videos to more people.
That’s not all.
As you continue to post on your account, create a post schedule. This way, you will keep your audience engaged because they know you’ll post content at a particular time.
Take part in Trends
If you want to get more views on TikTok, it’s not enough that you know about the latest trends—participate in them.
Stay updated on TikTok’s viral trends and join in on them. They could be anything from audio clips, topics, and words to dance steps.
And no, you can’t just join in for the sake of it. You need to make it work. You need to ensure that the way you engage in these viral trends is consistent with your brand’s message—don’t lose your brand’s personality to trends.
Comment On Viral Videos
Third on our list is a not-so-secret strategy that many social media managers and marketers use that works like magic.
It’s a common saying within the TikTok community that the comment section of TikTok videos is much more engaging than the video itself. It can be true, but how can you make this work?
Use someone else’s visibility to your advantage by commenting on their viral or trending videos within your niche.
The key is to ensure your comments are relevant, inspiring, informative, and valuable to the conversation or topic. This will help you gain trust within an audience that’s interested in the type of content you post and might encourage them to view your videos.
Share Engaging Content
One of the most important qualities every video you post should have is a high engagement potential.
You might be wondering, what exactly does this article mean? Isn’t my content engaging enough?
Here’s the thing. What if you had the tools to make your content more engaging? Sounds great, right?
Here are some tips to make your content catch the attention of your audience and invite them to interact with it:
- Use trending but relevant audio clips in your videos.
- Use the storytelling technique to keep your audience interested and locked in on your videos from start to finish.
- Keep things visual. Because of how attractive they can be, catchy visual elements will help your video gain more views.
- If you want people from another region to enjoy your videos, you can add subtitles in their language to your videos. This way, they don’t miss out on the conversation.
- Discuss trending or relevant topics within your niche so your audience can resonate with your videos better.
- Write a caption that accurately reflects what your video is about. This will help guide the algorithm in determining who to show your video to.
Use Relevant Hashtags
“I don’t love hashtags,” said no one ever in the history of social media. The beauty of hashtags is that they are a low-effort and high-reward feature, the ultimate visibility tool.
When you use the correct hashtags, your videos are directly visible to users who are searching for content under that hashtag.
Always stay in the loop with general trending hashtags and viral hashtags within your niche, and of course, use them when necessary.
Is Your Content Shareable?
Look at your videos from a viewer’s perspective.
Would you share your videos with friends and family to watch?
Whether your answer is no or yes, we have some tips that will help you keep your videos shareable:
- Do you stay or scroll past those TikTok videos with poor video quality? You probably do the latter. Unfortunately, that’s the kind of attention or lack of it that your videos will get if the quality isn’t sharp, well-lit, and clear.
- Resonate with your audience. Your audience needs to be able to relate to your videos to view them all the way. So, when creating your videos, make funny, inspiring, entertaining, informative, and educational content while sticking to topics within your niche.
Use Relevant Keywords In Your Captions
This strategy is very similar to using the right hashtags.
When you add specific keywords in your caption, people are more likely to find your videos.
Imagine this.
You are posting content about a new viral song. Instead of using a caption like “amazing new release”, you can use, “In love with Beyoncé’s new song, Run the World (Girls)”.
The second caption is much more specific. It caters to anyone searching for “Beyoncé new song” or “Beyoncé Run the World (Girls)”.
Frequently Asked Questions (FAQs)
Why Are Views Important On Tiktok?
The TikTok algorithm gives preference to videos that have more views because it believes such videos provide value. Plus, views majorly determine how creators earn from the creators’ fund.
How Many Views Are Good Enough?
Any number of views you want is good enough. But to get paid from the creator fund, you need to have had at least 100,000 views in the last 30 days.